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Woodford Reserve Introduces Bourbon Barrel Aged Cocktail Bitters

Woodford Reserve bourbon and Bourbon Barrel Foods have joined together to create a first-of-a-kind product –Woodford Reserve Spiced Cherry Bitters. The new Woodford Reserve bitters product enhances...

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Woodford Reserve Crowns Master of The Manhattan

On January 7th, Woodford Reserve held the Manhattan Experience cocktail finale at New York’s No. 8. An online vote determined six finalists from across the country to showcase their original Manhattan...

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Every Bourbon Has a Story

Selling America's native spirit has never been easier.

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Alt Whiskey Goes Mainstream

Behind the bar at The Square One Brewery and Distillery restaurant in St. Louis, pride of place is given to the beers and spirits that are made on-site. Among the spirits, there’s an expected array of...

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Woodford Reserve & Esquire Select Master of the Manhattan

On January 13th, Woodford Reserve and Esquire selected the latest Master of the Manhattan at the fifth annual Manhattan Experience, held in New York City. After a 30-city tour, six finalists competed...

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Whiskey Surge

Amid the best of times for brown goods, distillers brace & build for the future.

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Woodford Reserve Manhattan Experience Crowns NYC Finalist

On October 27th, Woodford Reserve brought its Manhattan Experience to New York’s Beauty & Essex. Local bartender Francis Verrall’s “Old Oscar” cocktail recipe was declared the best Manhattan...

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Woodford Reserve Master Distiller Visits Fedway

Chris Morris, Master Distiller at Brown-Forman, performed a series of seminars at Fedway’s Grand Tasting room on January 13th. Attendees also got to taste two new offerings that Fedway will represent...

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Woodford Reserve Crowns Winner of ‘Manhattan Experience’

Denver-based Allison Widdecombe was named the winner of Woodford Reserve’s 2015 Manhattan Experience, a national program that showcases bartenders around the country and their unique spins on the...

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The New Whiskey Paradox

Amid High Demand and Short Supply, How Do Distillers Manage to Keep New Whiskies Flowing?

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Tips for Pops

Father's Day spells golden opportunity for spirited gifting.

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Woodford Reserve Unveils Distillery Series

Woodford Reserve brought the flavors of Kentucky to NYC on July 14th, as Master Distiller Chris Morris introduced trade and media to the new Woodford Reserve Distillery Series, and led a tasting of...

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Mastery Multiplied

Woodford Reserve continues to innovate, Two decades after jumpstarting bourbon’s turnaround.

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2015 Holiday Gift Guide

Good things come in small packages. In the case of Value Added Packages (aka VAPs), good things come in small packages, big packages, colorful packages and see-thru packages.

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Last Call: Sparkling Occasions

Sparkling wine has a reputation for being occasional, yet its presence in cocktails is anything but. Mimosas and Bellinis flow year-round as brunch staples, and the French 75 (gin, Champagne, lemon...

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Crystal Ball 2018

A Peek Ahead at Some Liquid Developments to Keep On Your Radar By W. R. Tish Well, that was…an interesting year. Now it’s time for all self-propelled pundits to prognosticate forward. Here are some of...

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Brown-Forman Master Distiller in NYC

Chris Morris, Master Distiller at Brown-Forman’s Woodford Reserve, recently visited Metro NYC. On September 4th at The Copper Still in Chelsea, he sampled the local trade on Woodford expressions. On...

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Woodford Reserve Derby Bottles

Artist Keith Anderson visited New York to promote this year’s Woodford Reserve Kentucky Derby bottle ahead of the big race. Anderson is not only the first African American artist to have designed the...

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Woodford Reserve At Film Festival

On June 29th, Woodford Reserve’s Assistant Master Distiller, Elizabeth McCall, joined the cast of “Maiden” for a screening at the Hamptons International Film Festival in East Hampton. The film recounts...

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Whiskey What’s New

  New whiskey expressions, extensions and innovations keep coming about as fast as you can roll a barrel down a hill. Fortunately, many of the new products have very distinctive backgrounds and/or...

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